Project:Addenbrooke’s Open Day 2008 | Client: Addenbrooke's Hospital

The brief was to design a concept for the Addenbrooke’s Open Day, which would be used on a range of publicity material, including posters, book marks, adverts and leaflets to promote the forthcoming event.

The open day takes place every year and is designed to encourage families in Cambridge and the surrounding area to visit their local hospital and discover what goes on behind the scenes. The chosen concept ‘Discover the heart of Addenbrooke’s’ combined the use of a series of illustrations with bold eye catching colours.