Project: Graceway Gourmet identity | Client: KH Capital

The brief was to design a new identity for a soon to open supermarket ‘Graceway Gourmet’.

The client was looking for an organic and yet upmarket feel for the new store and its identity, to reflect the range of produce it would be selling. Therefore the illustration in the final design was intended to evoke the organic nature of the supermarket alongside a modern choice of typography.